Overview
Course Methodology
This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments and videos.
Course Objectives
By the end of the course, participants will be able to:
- Apply the fundamental pillars of business writing for achieving better results
- Practice basic techniques for writing effective emails, letters and memos
- Demonstrate professionalism by writing in a clear, specific and positive manner
- Deliver solid conclusions through organized structure and flow
- Use practical and modern methods for powerful business writing
Target Audience
All individuals operating in a business setting with a need to express themselves effectively in writing.
Target Competencies
- Written communication
- Business writing etiquette
- Structured thinking
- Assertiveness
- Ability to address complex situations
- Reading between the lines
Course Outline
- Introduction to business writing
- Definitions of business writing
- Setting emails, letters and memos in context
- 6 tips for writing effectively
- Recognizing the hallmarks of effective writers
- Applying modern day business writing techniques
- Characteristics of business writing
- Writing considerations
- Guidelines for sentences
- 7 traits of organized writing
- Setting a purpose
- Investigating the audience
- Organizing content to match your audience
- Using clear, specific and positive writing
- Developing your business writing style
- Using visual aids powerfully
- Complementing writing with tables and charts
- Writing strategy
- Organizing thoughts
- Pyramid structuring
- Developing a compelling storyboard
- 3 parts to a message
- Achieving flow through effective transitioning
- Applying pyramid structuring to your writing
- Making the most of your facts
- Deductive reasoning
- Abductive reasoning
- Building a compelling introduction
- Big tips on writing
- Applying George Orwell’s 5 rules for effective writing
- Promoting clarity in writing
- Avoiding miscommunication
- Managing and delivering expectations
- Responding to different email scenarios
- Understanding different reader personalities
- Using powerful language
- Writing considerations
- Using visual aids
- 7 tips for writing effectively
- Using power words to influence your audience
- Presentations: less is more
- Using visual aids effectively
- Managing a checklist for your writing
- Going the last inch
- How to be a successful business writer
Schedule & Fees
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