Should HR Professionals Embrace AI Fully?

Should HR Professionals Embrace AI Fully?

21st October, 2024

In the fast-changing tempo of businesses today, AI is no longer a thing of the future; it is here and changing the game in many industries. Human Resources Management is among the industries where AI is particularly causing a makeover. That said, while leading an HR course last month, I came across an issue that would shape my view on AI in HR. One of my participants had just implemented an AI-based recruitment tool to streamline their hiring process. She said this first seemed like a game-changer, with resumes getting screened in minutes, candidate shortlists generated in no time, and her whole team ecstatic about how much more they could achieve. "But then, something strange happened," she said; they realized that most of their candidates shared similar backgrounds and profiles. It was when one of her HR analysts dug deeper to see that the AI system accidentally perpetuated an existing bias in their historical data. "We had to pause and go back in, adding new checks into the system so that the process was fair and representative," she said, resuming her story.

This further validated my intuition that AI is a double-edged sword in HR, even though we all know it is automating routine administrative work and revolutionizing organizations' ways of dealing with people. Yet, I wonder: Should HR finally jump on the AI bandwagon, or are there valid reasons to be cautious?

AI for HR professionals comes with tools and capabilities that promise to enhance productivity, boost better decision-making, and help with employee engagement. Some of the significant benefits this brings about include:

1. Efficiency and Automation: AI in HR automates repetitive and time-consuming tasks. It can screen resumes, support employee onboarding, process payroll, and answer routine queries efficiently, thus freeing HR professionals to devote more time to higher-value initiatives like talent management and culture enhancement.

2. Data-Driven Decision-Making: AI can quickly process substantial amounts of information more accurately. It will grant the HR team more knowledge to make informed decisions, particularly in talent acquisition, performance management, and workforce planning. Predictive analytics can help identify employees at risk of turnover or understand employee performance trends to enable the HR team to intervene proactively.

3. Better Employee Experience: AI can introduce personalization in the employee experience. It can support employee inquiries through intelligent chatbots 24/7, make recommendations on learning and development that are bespoke to each employee, and create personalized career paths based on data about employees and their career aspirations. All these customized interactions help increase employees' feelings of belonging and engagement.

4. Reduction of Bias: When planned and designed suitably, AI reduces human bias in hiring and promotion decisions. Traditional recruitment methods have unconscious bias, which lessens diversity in the workplace. AI-driven algorithms can improve focus on skills, experience, and qualifications, making hiring more inclusive.

On the other hand, AI also has drawbacks, primarily when implemented in human-oriented departments like HR. AI advocates must weigh the pros and cons before embedding AI into human resources practices.

1. Ethics and Bias: While AI reduces human bias, it is not devoid of bias. AI systems are only as unbiased as the data they rely on. For example, an AI model operating on biased data can scale those biases. If the historical data of the hires reflect gender or racial biases, AI might make unconscious decisions to replicate discriminatory patterns.

2. Lack of Human Touch: HR is all about people and often involves empathy, understanding, and emotional intelligence that AI cannot replace. Automating HR risks removes the human touch between HR professionals and employees. It could make the experience transactional and not relational, whereby all employees feel like some number in an algorithm.

3. Job Displacement: One genuine concern is that with AI performing more tasks in HR, there may be job displacement. While AI will complement humans' work, the cold truth is that specific jobs entailing performing mundane and repetitive tasks are at risk. HR professionals must upskill and reskill their employees and themselves to be relevant in an increasingly AI-driven world.

4. Data privacy and security: AI-based systems require considerable employee data to work efficiently; therefore, privacy and security concerns arise. Organizations must take strong measures to protect their employees' information and comply with laws like the GDPR, taking precautionary steps so that no breach would undermine employees' trust.

Therefore, the debate on adopting AI in HR need not be binary. AI and humans need not compete but can complement each other. The future for HR rests in augmented intelligence, wherein AI handles data-driven tasks and provides insights, and the HR professional uses the insights to make informed and empathetic decisions.

Balancing AI's efficiency with the human touch can help HR teams become more effective without losing the essence of what makes HR so crucial to organizations: understanding, empathizing, and nurturing people.

To AI or not to AI in HRM? The answer lies somewhere in between. While AI has enormous potential to enhance HR processes, it is essential to implement it thoughtfully. Conversely, HR leaders must guard against losing the human factor and reskill employees to thrive in an AI-augmented world. Finally, replacement is not a goal in the context of AI in HR. It is about empowering employees to contribute more significantly to their organizations.

About the Author
Charles J. Tawk, DBA

Partner

Dr. Charles Tawk is a Partner with Meirc Training & Consulting. He is the author of Scattered Thoughts for Business and Life (First Edition 2022, ISBN 978-0-578-33268-0). Dr. Tawk holds a Doctorate of Business Administration (DBA) and a Master of Applied Business Research from SBS Swiss Business School, a Master of Science in Human Resource Management and Training from the University of Leicester in the UK, and a Bachelor of Law from the Lebanese University. In addition, Dr. Tawk is a senior certified professional by the Society for Human Resources Management (SHRM-SCP), a certified project management professional (PMP®), a member of the Project Management Institute (PMI®), an advisor with the Harvard Business Review Advisory Council, a certified training practitioner (CTP) from the Institute of Performance and Learning, and an Associate Certified Experts Career Coach (ACECC). He is certified in occupational health and safety from Nebosh and is a registered organization development consultant (RODC) with the International Society for Organization Development and Change (ISODC).

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