Clermont SB Endorsed - Certificate in Corporate Communications |Meirc

Course Methodology

This course relies on the use of individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. The course also features the use of a number of case studies and presentations by participants, followed by discussions.

Course Objectives

By the end of the course, participants will be able to:

Define corporate communication
Apply different techniques and tools to implement an effective corporate communication program
Identify and utilize specialist areas in corporate communication
Employ corporate communication in new organizational developments
Adapt to various avenues of communication within the organization

Target Audience

Personnel who seek an in-depth knowledge of corporate communication as well as managers, supervisors, and officers experienced in communication and public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR, and branding, will also benefit from this course.

Target Competencies

Planning, organizing and leading
Written communication
Public speaking
Media handling
Building rapport
Controlling and evaluating

Foundations of Corporate Communication
- Definition of corporate communication
- Differentiation between vision, mission and objectives
- Corporate communication in a changing environment
- The new media landscape: Challenges and opportunities
- Stakeholder management and communication
- Definitions of corporate Identity
- Importance of corporate identity and reputation
- Aligning identity, image and reputation
Developing a Corporate Communication Strategy
- Corporate communication strategy and strategic planning
- Global aspects of corporate communication
- Cross-cultural aspects of audiences
- Research, measurement and evaluation
- Measuring corporate reputation
- Theories on measuring the effects of communication
Specialist Areas in Corporate Communication
- Media relations
- Journalism and news outlets
- Detecting what constitutes news
- Employee communication and organizational identification
- New media, new communication
- Benefits and challenges of using social media
- Issues management
- Communication in times of crisis
New Developments in Corporate Communication
- Leadership and change communication
- Effective leadership communication
- Corporate Social Responsibility (CSR) and community relations
- The case for CSR
- Communicating about CSR
- The eight areas of focus for CSR
- CSR and PR
Communication in Organizations
- Corporate communication
- Marketing communication
- Internal communication
- Organizing communication
- Planning communication

Clermont School of Business

Founded in 1919, Clermont School of Business is one of the leading French "Grande École" business schools, with a strong international dimension. The school is triple-accredited by AACSB, EFMD Bachelor, and AMBA, and is a member of the “Conférence des Grandes Écoles” consortium, the Business School Directors' Consortium (CDEFM), and the Associate Institutions Network of Université Clermont Auvergne.

The school's mission is to reveal the talents and passions of a new generation of change-makers, who will put people and the planet at the heart of their decision-making. With a combination of a human approach, international perspective, close collaboration with local economic actors, and expertise in sustainable management, the aim is to help create a better world.

The school greatly benefits from the support of the Alumni Association, which has more than 14 000 members worldwide.

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Meirc Professional Certificate (MPC)

MPC certified courses by Meirc Training & Consulting are designed for those willing to challenge themselves and go the extra distance. Participants who fully attend an MPC course and successfully complete the test on the last day, will receive a Meirc Professional Certificate (MPC), in addition to the one they receive for full attendance. MPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

List of Certified Courses

2025 Schedule & Fees

Fees

Per participant

USD 6100

Fees + VAT as applicable

(including coffee breaks and a buffet lunch daily)

Discount Plans & Cancellations Policy

Location & Date

6 - 10 Jul, 2025

Dubai

English

Venue to be assigned

30 Nov - 4 Dec, 2025

Dubai

Arabic

Venue to be assigned

Meirc reserves the right to alter dates, content, venue, trainer, and to offer courses in an integrated virtual learning (IVL) format whereby face to face classroom participants and virtual learners participate simultaneously in the same course in an interactive learning experience.

Tax Registration Number: 100239834300003

This course is also offered in Virtual Learning, click on the course below.

Clermont SB Endorsed - Certificate in Corporate Communications - Virtual Learning