ISM Endorsed Core Marketing and Sales Skills for Business Professionals

Course Methodology

In addition to the classical concepts, “Core Marketing and Sales Skills for Business Professional” uses a wide array of self-assessments, templates, group exercises, and relevant videos to help participants acquire the right marketing and sales competencies, and apply them in a seamless and professional manner.

Course Objectives

By the end of the course, participants will be able to:

• Define the scope of marketing and sales and understand their functions and fit in a business organization
• Conduct an effective marketing audit to examine the micro and macro environments of the company in order to build a consistent marketing plan
• Blend and synchronize online and offline campaigns thanks to a clear understanding of the functions and platforms of digital marketing
• Master the selling process and develop sales opportunity plans to maximize sales revenues and profitability
• Develop marketing and sales metrics to measure performance and ensure it is aligned with set objectives and desired results

Target Audience

The course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales as well as current practitioners who would like to explore further skills in these disciplines.

Target Competencies

• Marketing planning
• Marketing audits
• Digital marketing
• The sales process/the buying and selling process
• Sales opportunity planning
• Upselling and cross-selling techniques