In this course participants will discover the important role business plans play in helping start-ups, as well as established organizations, business departments and divisions gain financial and organizational support behind new ideas and initiatives.
The course introduces a pragmatic, process-based approach to help participants identify strategic goals, and outlines the operational and financial strategies needed to achieve them. Furthermore, the course expands on how to use the business plan as a reliable and persuasive communication and alignment tool; this is critical when people need to collaborate on aspects of the business plan such as vision, mission, market analysis, sales forecast, growth strategy and implementation plans.
A well written business plan should provide decision makers with enough insights to assist them in deciding the viability and feasibility of new ideas and initiatives. This course is designed with this end in mind.
This course is highly interactive. From the onset, participants find themselves engaged in identifying business initiatives or opportunities within their company or on their own; subsequently, they embark on developing the required business plan.The course follows a workshop approach where teams are formed, roles are defined and every team member contributes to the development of the business plan. Participants get the opportunity to work with different types of business analysis tools to evaluate and decide the direction of their ideas or initiatives. In addition, teams will present their work to the other teams in the class and they will end up with a complete business plan which they may share with their colleagues and superiors at work if they choose to.
Department heads, senior managers, managers and supervisors, project managers, team leaders, sales managers, marketing managers, entrepreneurs and others who would like to develop their business planning skills.