Overview
Course Methodology
This training course is designed to be interactive and participatory. To maximize its effectiveness, the course relies on the use of films and videos, individual and team exercises, and case studies and scenarios.
Course Objectives
By the end of the course, participants will be able to:
- Explain the history, concepts, and Caroll's four-part definition of corporate social responsibility
- Outline the reasons why CSR is important in the public and private sectors
- Recognize how business ethics, CSR and corporate governance are converging
- Illustrate the evolution and revolution of CSR
- Implement the ten rules for effective CSR communication to reach optimal communication outcome
- Create a competitive advantage by identifying various CSR challenges
Target Audience
Professionals in private companies, NGOs, local, regional and international organizations and governments who are currently involved in CSR, or who would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.
Target Competencies
- Planning, organizing and leading
- Written and verbal communication
- Inspiring and building rapport
- Analyzing and evaluating
Course Outline
- Introduction to CSR
- Preliminary definitions of CSR
- Corporate citizenship concepts
- Business criticism in a CSR cycle
- Historical perspectives
- Evolving view points on CSR
- Caroll’s four-part definition
- The importance of CSR
- People, planet and profits theory
- Two views of CSR
- Should corporations be involved in CSR
- Arguments for and against CSR
- CSR and ethics
- Definitions and relationships
- Business ethics developments
- Ways companies integrate ethics
- Engagement in a global code of business ethics
- Making decisions on ethical issues
- The evolution and revolution of CSR
- The rise and fall of CSR
- The failure of CSR: three curses
- Embracing the future: five principles
- Shapeshifting: from CSR 1.0 to CSR 2.0
- Rules for effective CSR communication
- Characteristics of information relating to CSR
- Rule #1: act first, talk later
- Rule #2: the why and the wherefore
- Rule #3: be prepared
- Rule #4: CSR must be a boardroom priority
- Rule #5: involve the employees
- Rule #6: extract messages
- Rule #7: everybody is different
- Rule #8: embrace dialogue
- Rule #9: become an example of good practice
- Rule #10: responsible product brands
- Challenges of CSR
- Friedman versus Russell
- Dimensions of CSR
- Models of CSR
- Features of CSR models
- CSR in developing countries
- Drivers of CSR in developing countries
- CSR implementation framework
- Common mistakes in CSR
- Factors to consider in a business case for CSR
Schedule & Fees
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