Overview
Course Methodology
This dynamic course offers a well-rounded education that blends both theoretical and hands-on learning experiences. It follows an interactive teaching approach, incorporating engaging elements such as lectures, real-life case studies, group discussions, and collaborative exercises.
Course Objectives
By the end of the course, participants will be able to:
- Recognize the significance of efficient destination management strategies and the crucial role of cooperation between the private sector and the public sector
- Utilize various techniques to evaluate destination competitiveness and performance comparison
- Establish a favorable destination image through strategic branding and positioning
- Formulate plans for sustainable management of destinations and attractions
- Implement proven methods to increase visitor satisfaction and trust
Target Audience
Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector.
Target Competencies
- Understanding functions and key players in the tourism industry
- Defining the extent of destination management
- Evaluating destination competitiveness
- Crafting a unique destination brand
- Creating tourism offerings
- Assuring visitor satisfaction and experience
Course Outline
- Destination management: Scope and structure
- Basic elements of tourist destination
- Pillars of destination management
- Role of Destination Management Organizations (DMOs)
- Public-Private Partnerships (PPPs) in the tourism sector
- Benefits of destination management policies
- Attractiveness of tourist destination
- Destination competitiveness
- Factors contributing to competitiveness
- Destination choice and competitiveness
- Destination competitiveness assessment
- Benchmarking destination competitiveness
- Managing benchmarking outcomes
- Destination branding
- Branding challenges for tourism destination
- Benefits of an effective branding
- Targeted market identification
- The brand-building process
- Creating a branding identity
- Destination management strategies
- Product design
- Product marketing and development
- Carrying capacity determination
- Governance and tourism management stakeholders
- Destination and site operation
- Quality control and visitor management strategies
- Visitor management overview
- Mass tourism challenges
- Key perspective of visitor management
- Visitor management actions
- Visitor information management
Schedule & Fees
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