Channel management expanding your market reach

As consumers we appreciate the products we buy, but we seldom comprehend how these products become available to us in the first place. New products are introduced every day, however, many of them fail because of the go-to-market strategy applied. Companies that carefully analyze, develop and execute their channel strategies give their products a tremendous competitive edge, and enjoy a healthier bottom line. Join us on this Meirc webinar where we explore Channel Management, the process behind it, the different sales channels it supports, the market segments it caters to, and take a brief look at programs we can develop to ensure that channel management delivers the desired results.